Corporate Overview
Our Purpose
關於嘉頓
Founded in 1926, Garden has been providing delicious, convenient and healthy bakery of excellent quality every day to bring happiness into your daily life.
For over 90 years, Garden has been following the founding mission coined by the late Mr. T.F. Cheung: “May the Chinese Eat Better”. We have always strived for excellence, and kept evolving with times by adapting new technologies and food concepts. This enables us to innovate our products, and achieve international standards in food technology, quality control, production capacity and market penetration. Our quality management and food safety management are internationally accredited, while some of the thousands of excellent Garden products have received international and regional food awards.
As one of the most established food enterprises in Hong Kong, Garden is committed to providing reliable, delicious, high-quality bakery to both individuals and the hospitality industry every day. Our Hong Kong sandwich bread production line and delivery team operate around the year to ensure steady supply to supermarkets, convenience stores, fast-food chains and restaurants.
We have also set up automated, well-managed production plants in Dongguan and Yangzhou. Boasting 260,000 square metres of floor area and around 3,300 staff, they produce almost 1,000 types of convenient, nutritious, high-quality bread, cake, biscuit and confectionary products to our customers in China and abroad.
Garden will continue to hold fast to its founding mission, and keep moving with times to provide a wide range of high-quality, delicious bakery goods to everyone. We aim to “Bake Happiness into Your Life”, and endeavour to be the trusted life companion for generations to come.
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Our Mission
As your baking expert, Garden always care for the community. This motivates us to be steadfast in supplying high-quality, healthy and reliable bakery, and to keep evolving in times so that you can always count on us to brighten up your day.
We embrace QIE, which stands for “Quality, Innovation, Efficiency”, as our corporate mission. This keeps us focused on constant optimisation, innovation, and pursuit of excellence.
To put our mission into practice, we have created KPIs based on the three pillars of LTC – “Learn, Think, Communicate”. This helps create a corporate culture that encourages continuous learning, a flexible mindset, and transparent communications. Working as a team, we shall continue to develop new technologies and create new product value to satisfy the every-changing needs of our customers.
